The Exit Story™

Built through years of hard work.
Sold for everything it is worth.

The best exit you will ever have is the one you prepared for.

The Exit Story™ applies a banker’s credit lens and a proprietary seven-pillar methodology — the Exit Readiness Score™ — to prepare your business for the scrutiny of a buyer, while there is still time to improve the outcome. Founders who prepare enter the market with a verified, defensible business — not a story a buyer has to take on faith.

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76% plan to exit within the decade CFIB, January 2023
Only 9% have a formal succession plan CFIB, January 2023
$2T in Canadian business assets changing hands CFIB, January 2023
Supriya Devgan — Founder, The Exit Story™
16+
Years Commercial Banking
MBA
Graduate Credential
BC & AB
Serving Founders
$2MM–$25MM
Revenue Range
"A business does not sell for what it is worth.
It sells for what a buyer can verify, justify, and finance."
Before You Go to Market

Three dimensions of a prepared exit.

Every business has a story.

A business owner builds over decades and exits once. What a buyer pays for is not just what the financials show — it is the strength of your customer relationships, the depth of your team, the clarity of your operations, and the confidence that the business continues without you.

The number reflects all of it. The question is whether the story behind your business is told clearly enough for a buyer to pay for what it is actually worth.

Preparation writes the ending.

The gap between what an owner believes their business is worth and what a buyer will pay is rarely about the business. It is about how well the story behind it has been told. On a $1MM EBITDA business, the difference between a 3x and a 4x multiple is $1MM in your pocket.

Preparation is what moves that number.

The best stories start early.

Building a credible exit takes 3 to 5 years of deliberate work. Owner dependence is reduced over time. Financial clarity is earned, not assembled.

The owners who walk away with the best outcomes started earlier than they thought they needed to. The difference is never intention. It is timing.

Founders who work with The Exit Story™ enter the market with a verified, defensible business — not a story a buyer has to take on faith.

The Exit Readiness Score™ is a proprietary seven-pillar weighted assessment that tells you exactly where your business stands, what a buyer will find, and what to fix before they do.

Four Chapters. One Outcome.

Every exit
is built in
four stages.

Each stage builds directly on the last. You know what you are getting and what it costs before we begin. Every time.

I
The Exit Story™ Readiness Assessment

A structured conversation across seven key areas that gives you an honest picture of where your business stands today. No documents required. By the end, you know your gaps, your strengths, and what needs attention before you go to market.

Your story has a starting point.
Deliverable: The Exit Story™ Readiness Report
II
The Exit Story™ Due Diligence Review

The Exit Readiness Score™ — a proprietary seven-pillar weighted assessment — is the foundation of every engagement. We apply a lender’s credit lens to your business — the same structured review used to assess whether a business is acquisition-ready. Financials, revenue quality, customer concentration, ownership structure, contracts, and risk. Reviewed and addressed before anyone else looks.

You see your business the way a lender sees it — before a transaction begins.
Deliverable: The Exit Story™ Due Diligence Report
III
The Exit Story™ Prioritized Action Plan

A ranked plan built around what the review actually found. Not a generic checklist. We agree on what needs doing, in what order, and who is responsible. Progress is tracked. Nothing is left open-ended.

You know how to rewrite the chapters that need it.
Deliverable: The Exit Story™ Prioritized Action Plan
IV
The Exit Story™ Sell-Side Preparation

Your story, told in your voice. The buyer narrative, the data room, and The Exit Story™ Market-Ready Summary — the complete package for whatever path to market the owner chooses.

Your story is ready to be told.
Deliverable: The Exit Story™ Market-Ready Package

Engagement structure and investment are mutually agreed following the Readiness Assessment, based on your desired outcome and the complexity of your business.

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Professional business environment
Background
16 Years Commercial Banking
Owner, Operator & Exited Founder
Education
MBA, Queen’s University  ·  MSc Microbiology  ·  Moody’s Credit Analysis
Experience
Regional Director, Mid-Market Portfolio
Crown Corporation · British Columbia
Serving
Founder-led businesses
$2MM–$25MM · BC & Alberta
Why This. Why Me.

Two sides of the same
table. One advisor.

You have built something significant. A business with real value — built through vision, persistence, and years of hard work that no spreadsheet fully captures.

I built and exited a business of my own. Then spent 16 years in commercial banking, working with mid-market business owners across BC and Alberta on capital strategy, risk, and deal structure — and that lens now works entirely for you.

My work is to ensure that the value you have built is visible, defensible, and fully recognised — and that the narrative you bring to market is yours, told with the clarity and rigour it deserves.

I assess your business, build your exit roadmap, and coordinate every specialist you need: your tax advisor, your lawyer, your estates planner. Each one briefed, aligned, and focused on one outcome. You run your business. I orchestrate the exit.

When you work with The Exit Story™, you work with me.

— Supriya Devgan, Founder · The Exit Story™
Owner. Banker. Your Advisor.
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What a Prepared Exit Looks Like

Every great exit
is an exit worth
telling well.

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  • Financial statements a buyer’s accountant cannot pick apart
  • A business that runs and performs without you in the room
  • Every material risk identified, addressed, and documented
  • A story behind the business that a buyer can understand, verify, and justify

Founder-led businesses · $2MM–$25MM revenue · BC & Alberta

Get Started

Start preparing
your exit.

Tell us where you are. We will be in touch within one business day to arrange a free one-hour conversation about your business, your timeline, and whether this is the right time to start.

Free · Confidential · No obligation · BC & Alberta